Relationship Marketing

Relationship Marketing represents a further development of classical marketing. Technological developments, but most of all the changing customer needs and wants are the main drivers. “Segment of One” is the credo which expresses the mission of relationship marketing. We support your efforts, when it comes to building, maintaining and recovering your customer relationships.

Data, experts say, is tomorrows new “gold”. Modern data analytics lets you develop smart data from raw data and we support your efforts when it comes to conception, collection and analysis.

  • Segment building
  • Positioninig studies
  • Competitive monitoring
  • Satisfaction analysis
  • Quality audits
  • Focus group interviews
  • Customer Consulting Board (CCB)

The more dynamic business gets, the more important a systematic and structured approach to planning is. We support your efforts when it comes to strategic and operational marketing planning.

  • Strategic planning
  • Operational planning
  • Campaign management
  • Content development
  • Media planning

When implementing, plans are turned into action. We support your effort by providing our experience in building relevant organisational structures and culture as well as setting up the appropriate systems.

  • Customer driven organisation
  • Customer contact processes
  • Qualification of employees
  • CRM-Systems
  • Customer Experience Management

Comparing your objectives with actual results allows for control and amendment of activities. We support your efforts when it comes to setting up a learning system in your organisation.

  • Advertising pre-testing
  • Advertising effectiveness studies
  • Complaint management
  • Customer tracking
  • Scorecard models
  • Customer value analysis



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Are you interested?

If our services with regard to relationship marketing meets your expectations, let us know. Fill in the contact form and let us know your requirements. We will be in touch with you in due course. Alternatively you can call us under +43 676 4169523.

Harald Hafner is a consulting partner with KPS-Consulting Ltd. Besides sales & marketing agendas we offer support in such areas as human resources, IT and tax accounting. KPS Consulting is specialized in tourism, agriculture as well as real estate focused on SME’s.

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