RELATIONSHIP MARKETING

ANALYSIS, PLANNING, CONTROL

Relationship Marketing

Relationship marketing is a further development of the classic approach. Technological development but above all changing customer needs are the drivers of this phenomenon. “Segment of One” is the motto that expresses the relationship orientation. We support you when it comes to establishing, maintaining and if necessary re-establishing customer relationships.

Data, experts say, is the “new gold ” of tomorrow. Up-to-date analyses turn raw data into smart data and we support you in this process. Conception, collection and evaluation included.

  • Segmentation analysis
  • Positioning studies
  • Competition monitoring
  • Customer satisfaction measurement
  • Quality Audits
  • Focus Group Interviews
  • Customer Consulting Board (CCB)

The faster moving the times, the more important a systematic and structured approach is. We support you in strategic and operative marketing planning.

  • Strategic planning
  • Operational planning
  • Campaign planning
  • Content planning
  • Media Planning

During implementation, the planning is brought to fruition. We support you in questions of organisational structure and culture as well as in the use of systems.

  • Determination of process organization
  • Development of organizational structure
  • Qualification of the employees
  • Use of CRM systems
  • Customer Experience Management

The targets set in planning (target values) are compared with the results actually achieved in order to intervene if necessary. We support you in setting your learning system in motion.

  • Advertising pre-testing
  • Advertising success control
  • Complaint management
  • Customer barometer
  • Scorecard models
  • Customer value calculations

Contact

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Interested?

If you like our offer on the subject of relationship marketing, simply contact us. Fill out the contact form with your questions and requests and we will contact you immediately. Alternatively, simply call us at +43 676 4169523.