Here are my suggestions…

The literature recommendations contain books, which I think are worth reading, because they either comprise basics on relationship marketing or new developments.  Thereby I distinguish between the subjects digitalization, (behavioral) economics as well as future developments. If you would like to stay on top, simply sign up to our newsletter.


Clayton Christensen, The Innovators Dilemma – Meeting the Challenge of Disruptive Change, 2010

The Innovators Dilemma

This book is a “classic” for anyone that strives to disrupt existing industries. Clayton M. Christensen describes in this book how and why established organisations have vanished and what to do in order to avoid the mistakes and pittfalls.  Especially in the age of digitalisation the book is a “must” in order to lead and disrupt successfully.

Charles A. O’Reilly, Michael L. Tushman, Lead and Disrupt, 2015

Answers to the “Innovators Dilemma”

Charles O’Reilly and Michael L Tushman describe in this book why organisation big and small were caught by surprise and how to avoid failure in a digital age. They name a number of successful and unsuccessful strategies thereby carving out the principles of management in todays business environment.

Yanis Varoufakis, Adults in the Room – My battle with the European and American deep establishment, 2017

The Greek Crisis First Hand

This book by Yanis Varouvakis is a review of the Greek economy crisis. His time as a Greek Finance Minister is documented and summarized in this book. For all those who are convinced that Europe must change in order to survive the future, this is an exciting literature. It should be mentioned here, that this book represents only one side of the coin. To obtain a second opinion on it is useful.


Erik Brynjolfsson, Andrew McAfee; Machine, Platform, Crowd – Harnessing our digital future, 2017

Digitalisation in a nutshell

The authors Andrew McAfee and Eric Brynjolfsson describe the causes and consequences of digitalisation in this book. Machine, platform and the crowd are defined as the key drivers for the digital age. A variety of examples and applications make this publication a real pleasure to read and easy to follow.

Kevin Kelly, The Inevitable – Understanding the 12 technological forces that will shape our future, 2016

12 inevitable trends

This publication certainly has become one of my favorites. The founder of the US-magazine “Weired” describes 12 inevitable trends which will define our future. It is not one of those books full of speculations of what might happen tomorrow. Kevin Kelly simply takes up existing technologies and exends them into the future. Everybody who reads this book can then make up their on minds.

Don and Alex Tapscott, Blockchain Revolution – How the technology behind Bitcoin is changing money, business and the world, 2017

Blockchain Revolution

The authors Don and Alex Tapscott describe the potential of the blockchain technology. Whereby the www has revolutionised the way we communicate, the blockchain technology is going to be a game changer on how we transact in the future. Thereby the authors also refer to the shortcomings, the blockchain technology still has. Especially tourism could benefit from this technology by turning the sharing economy into a truly shared economy.

The future

Yuval Noah Harari, Homo Deus – Eine Geschichte von Morgen, 2017

A brief history of tomorrow

A great book which I highly recommend to anyone who wants to get an idea about tomorrow. Yuval Noah Harari describes of how the future of the human kind could look like. He thereby analyses the past in great detail and describes the evolution from “Homo Sapiens” to a “Homo Deus”.

Yuval Noah Harari, 21 Lektionen für das 21. Jahrhundert, 2018

21 lessons for the future

Another great book by Yuval Noah Hariri. In 21 lessons for the 21st century the author presents and describes the major challenges ahead of us. Nuclear threat, climate change and disruption stand at the core for this century. Thereby he examines the options available to meet these challenges and explains how a illiberal democracy, nationalism and religion fails.