hotmama stands for hospitality & tourism marketing management. We offer marketing solutions for the Hospitality & Tourism industry, supporting your efforts when it comes to analyising, plannning, implementing and controlling.

The services outlined can be obtained in different forms. We thereby distinguish between:

+ Do-it-yourself: Sign up at the mmm-Platform (german only) and use the tools free of charge in order to solve your problems

+ Seminars & Workshops: Participate in our seminars and workshops.

+ Consulting: As a  KPS-Consulting Partner we come up with reliable expertise.

+ Coaching: Regardless of whether you would like to outsource the Implemention or want to team up, we support you when it comes to put your plans into action.

Strategy development

hotmama supports your efforts in developing sound marketing strategies. We also are at your side when it comes to implement structures, culture and systems. Last, but not least we help you to make your marketing measurable.

+ Marketing strategy: In this course you learn how to carry out a situation analysis, develop objectives and conclude strategic options from it. As a result, you will be developing a strategic marketing plan for your organisation.

+ Strategy implementation: In this course you will learn how to set up a customer oriented organisational structure, develop customer contact processes and support them with adequate systems. Last but not least it requires an organisational culture in order to achieve your objectives.

+ Making marketing measurable: The key subject in this course is marketing controlling. Thereby we take a look at both pre-economic and economic criteria in order to build an integrated marketing controlling system. When learning from experience your learning system is in place.

Campaign management

+ Acquiring new customers: When it comes to acquiring more customers for your offerings and convince potentials as well as moving them to purchase, this is the course you should take. Here we explain what it takes to successfully obtain new customers.

+ Retaining existing customers: When it comes to providing more offerings to existing customers, preempting their potential, this is the course you should take. Individualization as well as up- and cross selling stand at the core of this seminar. Thereby we show you how to create positive word of mouth and effectively apply referencing.

+ Recovering customers: When it comes to recover unsatisfied customers, we show you how to implement an active complaint management system. We also show you how to reactivate “sleeping customers”. In this course you will learn how to win back lost customers.

Internal marketing

Internal marketing focuses on providing the necessary experiences and competences in order to qualify your employees based on the requirements in your organisation. We deliver the conception, production and distribution of contents in order to optimize learning output and productivity.

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