TRAINING

RELATIONSHIP MARKETING

Seminars, Workshops, Presentations

hotmama defines itself as a specialist for relationship marketing in the travel industry. The associated challenges are strategy development, campaign management and marketing instruments. The contents are conveyed in the form of “blended learning”. On the mmm-platform (making marketing measurable) the contents are available in self-learning mode. The course descriptions can be found under the respective links as a course overview. The combination of e-learning and presence phases improves the learning success.

+ Define the marketing strategy: In this course you will learn how to conduct situation analyses, develop goals and elaborate strategy options. After the course you will be able to develop a strategic marketing plan for your own company.

+ Implement the Marketing Strategy: In this course you will learn how to develop an organizational and operational structure (Structure), the importance of customer orientation (Culture) and the selection and implementation of CRM and data management (System).

+ Making Marketing Measurable: In this course you will learn about the most important applications of marketing controlling. This includes pre-economic and economic measurement methods, the development of an integrated marketing controlling and reporting system. Becoming smart through experience means that you set a learning system in motion.

+ Acquiring new customers: According to the motto “More customers for the offer”, the aim is to convince potential customers of the advantages of the offer and to persuade them to make their first purchase. In this course we will teach you what is important when acquiring new customers.

+ Retain existing customers: According to the motto “More offerings for the existing customers”, this course teaches you how to exploit sales potential with existing customers. Performance individualization as well as up- and cross-selling are the focus of this course. In addition, positive word-of-mouth and recommendation behaviour are to be used.

+ Recovering lost customers: If customers leave for one reason or another, an active complaint management system must be implemented according to the motto “Being able to deal with criticism”. Furthermore, “sleeping” customers must be reactivated. In this course you will learn how to win back lost customers.

​Instrumental strategies: This course provides an overview of the available instruments in marketing and teaches the most important contents with regard to

Service policy: Service program, service variation and innovation, brand policy and e-services.

Communication policy: Corporate, marketing and dialogue communication as well as digital marketing.

Pricing policy: Pricing strategies such as price differentiation and yield management

Distribution policy: Direct and indirect distribution, e-commerce and self-service technologies and the design of the service environment.

Personnel policy: Instruments of personnel planning, personnel deployment and control as well as customer-oriented remuneration.

Contact

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Interested?

Whether one of the offered seminars or workshops or a program adapted to your needs, we are happy to support you in the qualification of your employees. Ask your questions and send us the contact form, or simply give us a call (+43 676 4169523).